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What to Do About False Ads in Egypt?

Last updated 7/13/20260 viewsProvisional

Egyptian Consumer Protection Law prohibits deceptive advertising under Article 9. File complaints with the Consumer Protection Agency if misled.

Egyptian law takes deceptive advertising seriously. Article 9 of the Consumer Protection Law explicitly prohibits suppliers and advertisers from engaging in any deceptive behavior related to a product's nature, essential features, characteristics, price, origin, or any other material element of a sale. This means that if a product was described or advertised in a way that misleads you into making a purchase, the supplier has broken the law.

Additionally, Article 4 requires suppliers to proactively inform consumers of all essential data about a product — including its source, price, features, and key characteristics — before the sale is completed. If they withheld or distorted this information, that is also a violation. Article 5 reinforces this by requiring that all advertisements, documents, invoices, and contracts be accurate and not misleading.

If you believe you have been deceived, you have several practical options: first, request a refund or replacement directly from the supplier, citing your rights under the law. If the supplier refuses, file a formal complaint with the Consumer Protection Agency (CPA). Keep all evidence — advertisements (screenshots, brochures), your invoice, and any written or digital communications with the seller — as these will support your claim.

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This is general legal information, not legal advice. For advice on your specific situation, consult a lawyer licensed in Egypt.

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